NORML Clothing

Hellz is proud to present their new Spring Collection, “Obsessed with You,” a collection that reflects an obscure view of modern fashion and the obsession that it becomes. A minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette. With this new and daring collection, Hellz continues to cross boundaries with well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession. For a taste of what is coming for Spring 2010, check out the pics below.

NYC streetwear label, 10 Deep, recently dropped this video from the ‘Up North Trip’, which sees their skate team rip it up in Boston, New Hampshire and Montreal.  Soundtrack provided by Donnis, a young, talented, Southern rapper who recently released a mixtape in collaboration with 10 DEEP.

UNDFTD gives us a sneak peek at what they have in store for Spring/Summer 2010 in their recently released lookbook for the upcoming season.

Look for these styles and more to hit NORML shelves this season.

2010 NBA All-Star Game MVP, Dwayne Wade, comes to life in a larger-than-life mural on New York City’s Lower East Side. On a snowy day, WK Interact set to work with Jordan Brand to create the latest expression of the label’s “Nightmares never Sleep” campaign. WK is no stranger to commercial work and his painterly marks can be seen in work with adidas, Suzuki, Medicom Toy as well as Nike, just to name a few. WK’s signature aggressive painting style brimming with energy is the perfect vehicle to represent Dwayne Wade’s tenacity on court. The meticulously detailed and spectacular mural now dominated the corner of Stanton Street and Ludlow Street. Check out the process of creating a mural by taking a look at the behind-the-scenes video. - courtesy Freshnessmag-

San Francisco-based HUF will venture into the world of footwear this Fall/Winter 2010 Season and while a preview of the upcoming collection has already been shown, more images of the actual silhouettes have surfaced. The color palette of the footwear collection is both simple and skateable as are the outsoles, with a variety of both vulcanized and cupsole options.  Look for the HUF footwear line to hit the shelves of NORML later in 2010!

(photos courtesy TENISUFKI)

Triumvir gives us a preview of their Spring 2010 Collection ‘Divided we Fall’ in this rough draft video.

Brooklyn NY label Mishka unveils their Spring 2010 Colection, in this lookbook shot by familiar face Marley Kate.  The collection harkens back to the days of teen angst with an unmistakable vintage look.  The lookbook entitled ‘Trailblazing through the city with just a pipe and a guide’ takes you into a time capsule of teen fashions inspired from the 1950’s-1990’s, remembering what it was like to be young, care-free and without obligation. Check out the full collection below!

Photos courtesy Mishka

It may still be February, but soon Spring will be upon us, and the good people at Lifted Research Group will have you covered when you’re looking to ditch your winter threads and pick up some new Spring flavour.

LRG recently previewed their extensive Spring 2010 Collection, full of lightly-shelled jackets, woven shirts, knits, denim and an endless assortment of tees.

We are happy to announce that LRG’s Spring 2010 Collection has hit shelves at Norml, with new pieces dropping daily.

Come in and check out what LRG has to offer this Spring 2010!!

For Spring 2010, LA lifestyle brand Crooks & Castles along with Creative Director Dennis Calvero, have shied away from past iconic staples and created a line of subtle luxury and modern substance.  Woven dress shirts, heavy knits, lightly shelled-outerwear and New Era fitteds come together to provide a new refreshing look for the well-established Los Angeles brand.  Here’s a sneak peek at a small selection of the Spring 2010 Collection which has begun to hit shelves now, with more being added daily. Enjoy!

While it may not carry quite the cachet of Paris, Milan or New York, there’s plenty of forward-thinking and trendsetting at Stockholm Fashion Week, and Cheap Monday leads the way.  One of Sweden’s most influential denim brands, closed yesterday’s Fasion Week activitities with a show at Fridhamnshallen.

While it was only a few years ago that the brand laughed in the face of badly-designed jeans with its line of raw denim in skinny cuts, Cheap Monday has risen to cult status among urbanites worldwide.

“Their Autum/Winter 2010 collection keeps with their relentlessly youthful approach featuring tight jeans with key of-the-moment details like rips and tears—sometimes to tatters. Carefully placed holes draw attention towards the hips or accentuated the abdomen, while a mature color palette of grays and green or maroon hues sets the tone for denim left in the raw or treated to wild washes.”

“Showing alongside classic Swedish labels that usually focus on technical cuts and a simple futuristic aesthetic, Cheap Monday proves itself as one of Sweden’s most progressive fashion brands, showing looks that are not for the fashionably faint at heart. Their elaborately layered look promotes an anything-goes ease that will exude creativity from all angles.” - courtesy www.coolhunting.com